top of page

Resume

Professional Summary

Majoring in marketing at Pace University NYC, Grace Vespa has a passionate desire to work in marketing analytics in the book publishing and media industries. In addition to two leadership positions at a university newspaper and a marketing organization, she has had four internship experiences in marketing, publicity, and sales. At her current position, the International Sales intern at Macmillan, she applied her skills in sales and data analysis to analyze key territories and create title lists for global clients. As the Chief Communications Coordinator for the American Marketing Association, she has supervised and worked collaboratively with the National department to compose multiple reports, plan events, and set deadlines for tasks. Always looking to grow and learn new skills, she works on coding and digital design projects in her free time.

Skills and Values

Advanced Excel  Writing    Tableau    Python    Adobe InDesign   Adobe Illustrator    Adobe Dreamweaver    Canva  Wix   Biblio   Edelweiss+  HTML/CSS   SQL Beginner   MRI Simmons  University Reporter  GSuite  Social Media Platforms   Microsoft Office Suite

 Fast Learner   Organized    Collaborative    Detail-Oriented  

 Effective Communicator   Enthusiastic  Hardworking 

Work Experience

Work Experience

June 2021-November 2021

Licensed Publishing Intern at ViacomCBS

​

  • Analyzed market trends in children’s media within streaming services and theatrical releases

  • Researched and developed a social media strategy to promote client’s upcoming books

  • Generated new publishing concept ideas across preschool and preteen segments

  • Created 12 publishing decks for key shows such as Baby Shark and PAW Patrol for external partners

May 2019-May 2021

Chief Communications Coordinator at AMA at Pace NYC

​

  • Supervised and worked collaboratively with the executive board members of the National Department

  • Successfully won Top 25 Chapter of the 2020-2021 year by scoring highly in all categories of the 10-page Chapter Plan and 20-page Annual Report

  • Gained 141 unique visitors within one month of redesigning and writing all content for the chapter website

  • Analyzed membership attendance on Excel to understand what drives students to attend our meetings

​

VP of AMA Communications at AMA at Pace NYC​

​

  • Successfully won ‘Outstanding Chapter Planning Award’ for our organization’s 10-page Chapter Plan and won in the ‘Membership’ category for our chapter’s 20-page Annual Report

  • Represented the Pace University chapter as a direct liaison between the chapter’s departments and the national AMA collegiate organization

  • Increased membership in our organization by 43 students through event planning and digital outreach

  • Developed a concise marketing plan as well as the Adobe Portfolio site as the Group Lead Ambassador for Adobe Creative Cloud

May 2020-August 2020

Sales and Marketing Intern at Open Road Integrated Media

​

  • Analyzed sales metadata utilizing Tableau and Excel for publishers in ORIM’s marketing services program 

  • Monitored e-book retailer sites such as Apple and Kobo for promotional pricing updates 

  • Nominated ORIM and Ignition titles for monthly thematics in Overdrive and Hoopla

  • Researched author rights and licensing information for potential specialty partnerships 

Feb. 2020-April 2020

Marketing Intern at Penguin Young Readers

​

  • Analyzed sales team information in order to understand projected growth of a novel pre- and post-publication

  • Researched event spaces for long-term promotion of middle-grade and young-adult novels

  • Identified social media material from authors’ pages to generate marketing insights 

June 2019-Sept. 2019

Marketing and Publicity Intern at W. W. Norton Professional Books

​

  • Designed press releases, flyers, and infographics for upcoming books on Adobe Indesign, Photoshop, Illustrator, and Canva

  • Edited promotional interview videos on Lightworks for the Norton Mental Health Youtube channel

  • Implemented email marketing campaigns on CreateSend to the relevant target markets

  • Conducted market research and wrote effective pitch letters for forthcoming Education and Mental Health titles

Sept. 2018-May 2019

Arts Editorial Intern at The Pace Press

​

  • Created the newspaper layout in InDesign and generated 5 to 10 weekly arts-related pitches

  • Composed approximately 30+ published articles for the Arts and Features newspaper sections

  • Copyedited work from contributors and organized articles in respective sections on the online base

Education

September 2018-December 2021

Pace University NYC, Lubin School of Business

Bachelor of Business Administration (BBA)

​

​Major: Advertising and Integrated Marketing Communications 

​

​Minor: â€‹Business Analytics

​

Courses: 

  • Fundamentals of Advertising and Promotion 

  • Principles of Marketing 

  • Consumer Behavior 

  • Marketing Research

  • International Advertising and Promotion

  • Advanced Marketing Management 

  • Advertising and Communications Strategy 

  • Media Planning and Buying

  • Public Relations 

  • Web Design for Nonprofit Organizations

  • Business Analytics

  • Qualitative Analysis and Forecasting

  • Introduction to SQL

  • Introduction to Programming for Data Science 

  • Visual Marketing Analytics 

  • Simulation and Risk Analysis

  • Business Strategy

Created by Sofia Franco.

bottom of page